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About

Overview

I'm a design executive who cares as much about craft and quality as about org and strategy. I believe products are strong when they're simple, not ornamental, and I've built design systems and shipped experiences at Intuit, BMO, and 500px that reflect that bar. I'm a tinkerer who still builds, and my primary leverage is through teams and systems. I stay close to the work. I've led design for billion-dollar portfolios in complex domains and scale across altitudes when it matters, from org and roadmap to hands-on design.

Experience

Intuit, QuickBooks

Intuit, QuickBooks

Director of Design

2024 • 2026
Intuit, TurboTax

Intuit, TurboTax

Director of Design

2022 • 2023
Intuit, TurboTax Canada

Intuit, TurboTax Canada

Head of Design

2019 • 2021
integrate.ai

integrate.ai

Director of Design

2018 • 2019
500px

500px

Director of Design

2017 • 2018
BMO Financial Group

BMO Financial Group

Senior Manager, Customer Journeys

2015 • 2017
Tangerine

Tangerine

Mobile Marketing Lead

2007 • 2012

Bio

I'm a design executive, organization builder, and maker with more than a decade of experience scaling design teams through the inflection points where products and organizations stop growing together. I've led design across billion-dollar product portfolios in some of the most complex and regulated corners of consumer technology (fintech, tax, payroll, and banking) at companies including Tangerine, BMO, 500px, integrate.ai, and Intuit.

Most recently, I served as Director of Design at Intuit, where I built and led a 30+ person multi-disciplinary organization spanning product design, content design, research, and design operations for QuickBooks Workforce Solutions and TurboTax. I codified my approach to scaling design as DesignOS, an operating model that defines roles, decision rights, rituals, and standards in service of consistent, high-quality output. My team integrated the GoCo acquisition into the QuickBooks suite and brought the work to launch-ready as QuickBooks Workforce, the AI-native human capital management system Intuit launched early in 2026 and called its most significant HCM evolution since QuickBooks Online debuted 25 years prior. We also lifted QuickBooks Payroll's PCMag rating from 3.5 to 4.5 and took TurboTax Online Canada from single-digit to double-digit revenue growth.

Earlier in my career, I helped reshape consumer fintech in Canada. At BMO, I led Mobile Banking 1.0 and 2.0, Canada's first usability-driven banking app and the first major Canadian bank to introduce Touch ID sign-on. The work earned BMO a Celent Model Bank Award for Excellence in Digital Banking, and the subsequent redesign became the foundation of BMO's current design system. I then led the Mobile Account Opening journey, a first-of-its-kind initiative from a major Canadian bank that allowed customers to open an account in minutes from a smartphone (no branch visit, no app download), lifting application completions 189% and changing how account opening was done across the country. At Tangerine, I helped launch THRiVE Chequing, Streetwise Mutual Funds, and the second mobile bank in Canada. At 500px, I led a company-wide design system overhaul and an ML-driven home feed redesign that drove 20% growth in weekly active engagement. At integrate.ai, I led product design for a zero-to-one machine learning platform, translating complex AI capabilities into intuitive interfaces for enterprise users.

Outside of work, I live in the Greater Toronto Area with my wife and two children. I'm a Formula 1 fan, an avid follower of technology and business, a devotee of great coffee, an infrequent golfer, and an aspirational foodie with a long list of restaurants to get through.

Philosophy

Make the abstract concrete

Turning ambiguity into actionable strategy, and bringing that strategy to life by shipping to customers.

Direction over speed

Go slow, to go fast. It doesn’t matter how fast you are going if you’re headed the wrong way.

Creativity through constraints

Accept that constraints exist, and see them as enablement to possibilities, instead of a barrier.

Focus on impact

Prioritizing the work that delivers the most value for customers, teams, and the business.

Stay in the details

Stay close enough to the work to ask the right questions, unblock the right problems, and earn trust.

Care deeply, expect more

Genuinely invested in the people on my team, so I hold a high bar, and push them to do their best work.

Beyond

OCAD U CO - Futures Perspectives: Shaping Futures: AI, Ethics, and the Transformation of Design

Joined leaders from business, design, and academia to discuss what happens to human agency as AI optimizes for speed, and how design's role is shifting from making outputs to stewarding values and consequences.

May 2026
BrainStation - Leaders in Fintech: Designing the Future of Financial Experiences

Spoke with design leaders from Capital One and RBC on where financial services is headed, and how fintech pressure is finally getting legal and risk partners to care about what a good experience looks like.

Mar 2026
Design Leadership Summit - Beyond Pixels: The Impact Past Design

Introduced the idea of craft amplifiers: the soft skills and adjacent hard skills that take design work beyond the pixel and into real business impact. These foundations are more important than ever in the age of generative AI.

Nov 2025

BPTN - World-Class User Experiences (UX): Inclusive by Design

Joined a roundtable with design leaders on how diversity actually shows up (or doesn't) in product work. The real challenges, and ways to make inclusion part of the process, not a checkbox.

Feb 2021
Globe & Mail - Should this UX designer disclose his learning disability in his resume?

Was featured in The Globe and Mail offering career and resume advice to a design grad with a disability looking to break into UX at a tech company.

Aug 2020

Design X - Scaling Design Impact

Panelist talk about what it actually looks like to scale Design Thinking inside a large org and how to apply it to the smaller, everyday problems too.

Sep 2019